We were asked by adidas to host two global soccer teams for an autograph signing at their Chicago Water Tower Place store location. AC Milan and Bayern Munich were in town for an International Champions Cup game at Soldier Field and adidas tasked The Shop with taking care of the events before and after the game.

On July 25th, we welcomed six members of the AC Milan team to the store for an intimate fan experience. Prior to the experience, fans were asked to pick up one of 200 wristbands to gain access to this exclusive event. By the time the event began on that Monday afternoon, over 200 eager fans were waiting outside the adidas store.

On July 28th, after the match had been played, Shop Marketing was thrilled to host Bayern Munich. Once again, fans were required to posses one of the 200 exclusive wristbands to participate in the event, but with the following FC Bayern has we weren’t surprised when over 250 fans lined up for a chance to see three members of the team.

Along with some stunning photography of the event, Shop Marketing also commissioned a video to showcase the two days of hard work and precise execution. We hope you enjoy:

“The Shop planned and executed flawless autograph signings for two of our biggest soccer teams, giving our fans an unforgettable experience. They were great partners and their senses of urgency and attention to detail were major factors in the success of these events. We couldn’t have done it without them!” -adidas