Some great takeaways here for those who tend to want “real data” to track results. Sure digital provides instant, measurable feedback – but the conversions are far lower. Brand experience can occur so many different, immeasurable ways. This is why it is so critical to develop evangelists and continue getting your product in front of as many people as possible.

We didn’t write this one, so you’ll have to read it here: We’re measuring experiential all wrong | Campaign US